Mia P · NYC / SF
Principal Product Marketer
Turning complex technical products into category-defining narratives across payments, developer infrastructure, and regulated fintech.
Alto — 93% win rate against Fidelity, iTrustCapital
MoonPay — 300+ partner integrations, 29% CVR
DataStax — 247 sales assets, 47% less support ticket
Times Writer of the Year, 2017
Host: StableSummit · GTMCon · Bridge
Speaker: Token2049 · ETHDenver · Solana Summit
Communities: Product Marketing Alliance, Reforge
email: hi@miap.tech
WORKI. Payments, Fintech & B2B SaaSII. Developer InfrastructureIII. Advisory & Consulting
"Competent, dangerous, peaceful. In that order."
II. Developer Infrastructure
Making technical infrastructure legible to the people who build on it.
DataStax
Owned product positioning and competitive narrative for a cloud database and streaming platform serving Fortune 500 engineering teams, defining how the product won against MongoDB and Redis on performance, simplicity, and enterprise support.
- Compressed deal cycle time by 29 days by analyzing 100 sales call transcripts to map objection patterns and building an assignment selling system that reduced unqualified leads by 30%.
- Ran a research program across developer, data engineer, and enterprise personas using StackOverflow, Evans Data, and Hotjar, exposing that existing marketing relied on assumptions rather than validated behavior, and redirected content toward documentation and developer training, increasing recurring visitors from 16% to 39%.
- Managed a centralized sales enablement repository of 247 assets over 18 months, reducing support tickets by 47% in under 2 months by repurposing 17 webinars into stage-matched enablement assets.