Mia P · NYC / SF
Principal Product Marketer
Turning complex technical products into category-defining narratives across payments, developer infrastructure, and regulated fintech.
Alto — 93% win rate against Fidelity, iTrustCapital
MoonPay — 300+ partner integrations, 29% CVR
DataStax — 247 sales assets, 47% less support ticket
Times Writer of the Year, 2017
Host: StableSummit · GTMCon · Bridge
Speaker: Token2049 · ETHDenver · Solana Summit
Communities: Product Marketing Alliance, Reforge
email: hi@miap.tech
WORKI. Payments, Fintech & B2B SaaSII. Developer InfrastructureIII. Advisory & Consulting
"Competent, dangerous, peaceful. In that order."
Ray Jang’s RefSpeakor, Marketers HouseHost, GTMConProd Marketing 101Host, StableSummitMentor, BaseCampPositioning FrameworkEnterprise ToolsSpeaker, Marketers Summit I. Payments, Fintech, & B2B SaaS
Making complex asset classes feel accessible and trustworthy.
MoonPay · Alto · Checkin
Built positioning, GTM, and sales enablement infrastructure for payments and regulated fintech platforms serving retail investors, enterprise partners, and regulated markets globally.
- Grew Alto's organic signups from 1,861 to 5,436/month and lifted conversion from 1.2% to 3.5%+ by running jobs-to-be-done research that identified content gaps Fidelity and iTrustCapital had left open.
- Built the GTM and sales enablement infrastructure at MoonPay that supported 300+ partner integrations, a 29% lead-to-pipeline conversion rate after a major launch, and redid messaging that lifted page conversion from 2.2% to 4.7%
- Built 49 vertical-specific sales assets at Checkin from research across 247 respondents, replicated Klarna's partner acquisition playbook across 39 iGaming partners, and sustained net revenue retention at 108%.
II. Developer Infrastructure
Making technical infrastructure legible to the people who build on it.
DataStax
Owned product positioning and competitive narrative for a cloud database and streaming platform serving Fortune 500 engineering teams, defining how the product won against MongoDB and Redis on performance, simplicity, and enterprise support.
- Compressed deal cycle time by 29 days by analyzing 100 sales call transcripts to map objection patterns and building an assignment selling system that reduced unqualified leads by 30%.
- Ran a research program across developer, data engineer, and enterprise personas using StackOverflow, Evans Data, and Hotjar, exposing that existing marketing relied on assumptions rather than validated behavior, and redirected content toward documentation and developer training, increasing recurring visitors from 16% to 39%.
- Managed a centralized sales enablement repository of 247 assets over 18 months, reducing support tickets by 47% in under 2 months by repurposing 17 webinars into stage-matched enablement assets.
III. Advisory & Consulting
Defining categories before they have a playbook.
Aleo · InVideo · Raleon
Served as the founding product marketing partner for early-stage companies across crypto infrastructure, AI video, and eCommerce SaaS, building positioning and content systems before each category had a defined playbook.
- Drove 280,000 visitors at Aleo's launch and sustained 30,000 new unique monthly visitors, with a ZK ecosystem landscape diagram republished across Bankless, Blockworks, CoinDesk, and Messari earning 323 shares.
- Produced 119 videos over 18 months at InVideo, growing the channel from 25,000 to 197K subscribers and driving 1.2M views per video with 300 to 400 direct template signups per video.
- Drove a 93.6% increase in monthly traffic at Raleon by building a 40+ piece pillar and cluster content strategy, establishing the platform as the authoritative voice in AI-powered eCommerce retention ahead of acquisition by Intuit Mailchimp.